30 of the Best H&M Shopping Picks of January 2024

Sticking to a budget, upgrading your office style, streamlining your shoe closet—whatever your New Year’s resolution is this year, you’ll be busy evaluating your closet. To fill in the gaps of what’s missing, especially if you’re keeping an eye on prices, H&M should be the first place that you bookmark. The Swedish fashion behemoth has dropped some of its first arrivals for the New Year, and the lineup includes a mix of stylish everyday staples. Think the perfect pair of baggy jeans, a chunky sweater that fits just right, and elevated styles for work or special occasions. 

While the New Year serves as a time of reflection and change and the opportunity to settle on the version of you you want to be for the next 365 days, you don’t have to ditch your 2023 self entirely. Choose a few new pieces to sprinkle into your current rotation of favorites. Comfortable-yet-sleek heels or a structured cardigan can transform your usual jeans and white tee into a polished outfit. Even if you’re looking to keep your spending to $100, you’ll find a few things that can make it into your shopping cart and still leave you under budget. This list of 30 new arrivals is a guarantee that you’ll start off the New Year in style and achieve whatever resolutions you’ve set about to keep.  

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