Nowadays, brand ambassadors are just as important as a covetable collection or accessory, and just about every major fashion label across the globe counts upon at least one individual to help shift product. No stranger to having a number of ambassadors on speed dial, Calvin Klein is adding two more to it’s rooster of ambassadors for 2023, as Euphoria‘s Alexa Demie and rapper, singer and songwriter Kid Cudi sign on the dotted line.
Joining seasoned faces of the American lifestyle brand Kendall Jenner, Jennie of the K-pop band Blackpink, and Jung Kook of the K-pop group BTS, Alexa Demie and Kid Cudi make their first official outing as brand ambassadors via the lens of Inez van Lamsweerde & Vinoodh Matadin for Calvin Klein’s Fall 2023 advertising campaign. The series of images feature a mix of the photographic duo’s signature black and white studio-shot images and photos captured on location, around plush hotel corridors, poolside under the warm Los Angeles sunshine and seemingly backstage behind the campaign shoot itself.
See more from Calvin Klein’s newly-unveiled Fall 2023 advertising campaign and share your thoughts over on theFashionSpot’s forums, here.