Anthony Vaccarello has forever been partial to a living legend starring in Saint Laurent’s campaigns. Since the Belgian designer took charge of the fabled French fashion house back in 2016, campaign stars have included Betty Catroux, Al Pacino, Jerry Hall and Catherine Deneuve to name just a few of Vaccarello’s super special selects. Up next for Spring 2024 is none other than Diana Ross. The music legend’s relationship with the historic brand goes back as far as the 1970s, having been one of the original muses of Monsieur Saint Laurent himself. In the campaign sitting with David Sims behind the lens (which truly feels like a long-overdue full circle moment), the iconic American songstress gazes down Sims’ lens as she sits perched atop a stool in his studio. The unapologetically chic black and white campaign image, features Ms. Ross dressed in one of Vaccarello’s figure-hugging Saint Laurent creations… leaving us somewhat speechless in admiration.
Read below the reactions of theFashionSpot’s forum members:
“LEGEND!” declared DK92.
“Timeless Diana. Clean, simple and elegant This delivers,” forum member mepps applauded.
Also very much an admirer of the campaign was vogue28: “Absolutely 110% here for a living legend like Diana Ross becoming the face of Saint Laurent. What a surprise! The campaign image itself is fabulous, something simple and tasteful like this is all an icon like Diana Ross requires.”
“WOW! Saint Laurent is on fire. Imagine being in the logistics department when Vaccarello just says ‘I want Diana Ross’,” Kite commented.
“Diana Ross has a lot of personality and sophistication. So good to see her in a campaign,” Urban Stylin instantly approved.
Mikel simply described the campaign “stunning” and we couldn’t possibly disagree.
Await more from Saint Laurent’s Spring 2024 advertising campaign and share your own thoughts, here.