Digital Clothing Is Growing But How Do You Shop For It?

Digital clothing platforms have developed unique ways for people to interact with fashion online, from buying wearables to investing in non-fungible tokens (NFTs). Take, for example, DressX, a marketplace where people can buy digital clothing that can be superimposed over real-life photos; or The Fabricant, where those interested in NFTs can create and shop for them using cryptocurrency. Whichever way you go about it, one thing is clear: you’re not alone in wanting to buy digital fashion. A recent study, titled “The Screenwear Paper,” by Virtue, the in-house insights agency at Vice Media Group (Refinery29’s parent company) revealed that 95% of those surveyed say they are interested in buying digital fashion. 

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