Following his inaugural collection and campaign offering as Fendi’s womenswear creative director back in Fall 2021, Kim Jones has favored photographer Craig McDean to capture his mainline fashion collections for the Italian fashion house. The bond between the two remains as strong as ever, with McDean welcomed back with open arms for the Fall 2023 season to lens his fifth campaign installment for the ultra-luxe label. This season, however, we witness a switch-up in the casting as models Rianne Van Rompaey, Julia Nobis, Mona Tougaard, Yilan Hua, Migoa Majoang and Farah Nieuwburg take center stage showcasing Jones’ latest designs in the series of studio-shot images, with styling from Jones’ long-time collaborator friend Melanie Ward.
Members of our forum members, were soon deliberating over every pixel. “Everyone in this campaign looks less than thrilled to be in such close proximity to those bags,” laughed RMDV.
“Where they all drunk when shooting this?” asked avonlea002.
“What a sad and gloomy campaign…” sighed a disapproving Lola701.
Also left majorly underwhelmed was TaylorBinque, complaining: “I am sorry but this is not Fendi. Kim Jones literally sucked the soul out of the brand and left us with this unimaginative boring catalogue. Like seriously, he needs to go!”
“A nice Bergdorf Goodman collection catalogue… yawn! The amount of people that gets paid to come up with this mediocrity is astonishing,” called out an unforgiving FashionPower.
“Kim Jones just needs to desperately ditch Craig McDean as Fendi’s campaign photographer in all honesty, because they’ve ALL been a complete flop after Spring 2022. I’m usually a one for studio shoots but McDean’s Fendi campaigns have become so lifeless and static that it’s laughable (and painful to digest at the same time),” voiced vogue28.
See more from Fendi’s Fall 2023 campaign and drop us your thoughts, here.