The women of the Kardashian/Jenner family continue to infiltrate the fashion industry like there’s no tomorrow and sure do mean business. Over recent weeks, we’ve witnessed Kylie Jenner launch a new clothing line and shortly after, it’s now Kim Kardashian showing off her latest collaboration for SKIMS with Swarovski. Founded in 2019, the American media personality and bonafide powerhouse first teamed up with iconic Italian fashion house Fendi back in 2021 and now two years later is partnering up with Austrian jewelry Swarovski for 2023. The joint effort promises to be “a limited edition collection of exquisite body wear and jewellery illuminated with the brilliance of Swarovski crystals to empower every body to shine like an icon” – the perfect blend of both brands.
For the accompanying advertising campaign, Kim enlisted a photographer she feels most comfortable with: Mert Alas. Starring in the glitzy campaign images which ooze nothing but pure unapologetic glamour, the 43-year-old mother of four poses in the studio wearing highly-embellished pieces from the collab (launching November 7) and is joined by models Aweng Chuol, Guinevere van Seenus, Jill Kortleve and Soo Joo Park elsewhere throughout the campaign.
Members of our forums, however, weren’t so sold on the collaboration – or the campaign. “Is this costume jewellery or clothes? Because if it’s underwear, those fancy embellishments will be off with the first wash,” laughed tigerrouge.
“The pieces alone are just Bob Mackie rip-offs, Tisci’s naked dresses at Givenchy (maybe some from Burberry), 90s D&G (which she used a lot for that Spring 2023 curation Kim did), McQueen’s Swarovski pieces (i.e. Spring 2004), the list goes on. A pointless, reductive endeavor that in the end will give her more cash in her pockets.” voiced Cocteau Stone.
“So tacky. Looks cheap. And the SKIMS logo is making it even more tacky and cheap,” chimed in Mrs.T.
Not everyone, however, was so quick to disapprove. “Love everything about this campaign,” admired MModa.
“She looks very J.Lo, with some sort of sixties allure and a spot of Sharon Tate,” ivano pointed out.
Sharing the same enthusiasm was vogue28, replying: “Now you’ve mentioned Sharon Tate I’m even MORE in love with this – very much see Tate in the beauty styling here. I’m like a moth to a flame with anything Kim K-related and think she’s photographed well here, love the lighting and the styling. Yeah… I’m a fan!”
Have your say on the Swarovski x SKIMS collab and see more from the Mert Alas-shot campaign, here.