The world of fashion continues to embrace Kim Kardashian, with Marc Jacobs becoming the latest household name to welcome the American media personality and self-made billionaire as the face and embodiment of his namesake label. Not exactly Kim’s first time fronting a mega fashion brand, Jacobs can now rank himself alongside the likes of Dolce & Gabbana, Balenciaga and Balmain who’ve all championed and endorsed the SKIMS founder previously.
No stranger to a camera lens and whether she’s posting a selfie for her staggering 363 million (and counting…) Instagram followers or proving every inch her worth via the covers of American Vogue, Vogue Hong Kong or Vogue Arabia – there is simply no questioning how well Kim can photograph. This time, Kim can be found posing for photographer Tyrone Lebon and styled by Alastair McKimm wearing pieces from Marc Jacobs’ Fall 2023 collection throughout the series of campaign images, in addition to displaying a small off-white leather version of the brand’s signature tote handbag.
The campaign immediately ignited debate amongst our forum members. “Desperate times call for desperate measures. He pulled out his final weapon. If this fails, I fear it’s game over for Marc Jacobs!” declared an unamused GivenchyHomme.
“Oh gosh. Just no,” sighed tjasmine.
“He must be desperate to save his brand,” MaraPiovani echoed.
“All brands need exposure in order to be truly profitable, and this has been the case since the days of Gigi and Kendall, so it’s no shock,” reasoned forum member 9sete.
Yet not everyone was so disapproving of Kim. “I do like Kim Kardashian and don’t mind her becoming the face of yet another major fashion brand but this is definitely the weakest campaign we’ve gotten, and pales in comparison to Dolce & Gabbana by Mert Alas & Marcus Piggott. Tyrone Lebon ranks alongside the likes of Collier Schorr and Cass Bird for me – who could all disappear and I would not care less,” vogue28 chimed in.
Await more from the new Marc Jacobs’ campaign and share your thoughts with us, here.