Prada Spring 2024 Ad Campaign

Willy Vanderperre remains a firm fave of Miuccia Prada and Raf Simons. The Belgian photographer replaced David Sims as Prada’s campaign photographer and made his grand Prada return for the Fall 2023 season, in addition to capturing the brand’s recent Holiday 2023 campaign installment.

Vanderperre evidently remains in the good grace of Prada’s co-creative directors for the Spring 2024 campaign, boasting a mammoth of models – just about all the women who walked the show during MFW. The full lineup includes Ajah Angau, Alyosia Salamatina, Amanda Murphy, Anica Cuca, Anok Yai, Denyse Tumukunde, Diana Skowron, Dominika Pikula, Du Juan, Elen Giunio, Elise Crombez, Eliza Petersen, Farah Nieuwburg, Freya Vervaet, Ilya Vermeulen, Jolien Bosman, Julia Meseguer,J ulia Nobis, Laura Reyes, Lexi Boling, Lila Pankova, Lina Emelianova, Lina Zhang, Liu Wen, Loli Bahia, Mathilde Denard, Mica Argaranaz, Nastya Honchrova, Nikki Vrekic, Oninyechi Chijoke, Ornella Umutoni, Penelope Ternes, Qin Lei, Rejoice Chuol, Rianne van Rompaey, Romi Peled, Sanja Dalecka, Sascha Rajasalu, Selena Forrest and Sora Choi. The simple studio-shot portraits, captured either in full color or in crisp black and white are an ode to timeless portraiture.


Read below the reaction’s of theFashionSpot’s forum members:

“Damn, so disappointing. I was looking forward to a good campaign for this collection, considering the runway presentation and clothes themselves were actually quite interesting,” voiced Overindulgence.

“They could’ve done something better with those sheer dresses. That was a missed potential,” sighed a disapproving PierreGotha.

Also left majorly underwhelmed was Urban Stylin, commenting: “I miss the old Prada where we used to anticipate their campaigns!”

“Raf Simons really sucked the life out of Prada,” stated forum member Rigida.

“Prada needs Steven Meisel back immediately,” zacatecas570 declared.

“It’s exhausting how every brand now has to have a million models in every campaign. When you aim to please everyone, you end up pleasing no one,” noted lookatme.

Prada S/S 2024 by Willy Vanderperre

See more from Prada’s Spring 2024 advertising campaign and share your own thoughts, here.

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