You’ve likely seen Youthforia all over your FYP. It’s the brainchild of founder Fiona Co Chan, who created a skincare-forward makeup line, full of good-for-your-skin oils and ingredients like aloe, willow bark, jojoba seed, rosehip, and sunflower-seed oils. Chan, along with her husband, tested all of Youthforia’s products before bed for months to test their effectiveness. After wearing the BYO Blush to bed for two months straight, Chan says her skin actually became smoother and softer. I had to try it.