Why The 2010s Blogger Aesthetic Is Coming

The latter’s mismatched, vintage aesthetic is now experiencing a revival courtesy of it-girls like Bella Hadid, Iris Law and Emma Chamberlain who, lately, have been experimenting with mixed textures, colorful patterns and kitschy accessories that wouldn’t look out of place on a late-00s style blog like Susie Lau’s Style Bubble or Tavi Gevinson’s Style Rookie. Back then, these bloggers and their contemporaries cultivated an anti-minimalist “cluttercore” fashion aesthetic characterized by rainbow hues, mismatched textures and a studied interest in vintage style. Celebrities like Elle Fanning, Florence Welch and Alexa Chung were also known for dressing in this chaotic, twee-adjacent style at the time, while established fashion faces like Iris Apfel and Anna Dello Russo were often credited as formative influences.

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